Egyptian organizations have been adopting a method of importing international brands, methodologies, services & products as their application of innovation in the market place. Few organizations that attempt to latch off of the methodology of importing ideas from abroad get faced with major obstacles. Simply consumers do not accept Egyptian made products or services as one of value beyond a lower financial cost. Yet a lot of Egyptian organizations are currently struggling to realize growth expectations. If your organization or department is lacking to achieve their development objectives, the reason is very simple, your lacking innovation as innovation is a catalyst for growth.
Innovation is not just inventing a product, service or idea it is allowing your invention to innovate for your company through implementation. The Egyptian Consumers perception of an Egyptian made invention is not positive if not negative. An Egyptian invention has to climb a steep ride to be given a chance & put into use. In comparison to an international brand the odds of an Egyptian brand or idea succeeding are very low simply due to the fact that one of them is Egyptian. That is not to say that Egyptian Innovation is perfect. Believe it or not the major cause of that is not the international market or demands; it is the Egyptian innovator, executive, and consumer. Each one of these individuals, contribute to this perception with their lack of belief in an Egyptian made innovation.
Ask yourself the question can my team or can my organization innovate from scratch to make a difference in our Mission?
If the answer to that question is a NO, then you are part of the problem. Senior executives, innovators, organizations and most importantly the client believe that an Egyptian invention will not be superior to that of international invention. Why? Innovation is defined incorrectly as it is known to duplicate an international innovation, and just maybe add some additions to localize the product; but that is not innovation, it is merely duplication. Innovation might start with a great idea, but requires necessary incubation of knowledge, R&D, commercialization, quality, belief & passion.
Innovation is a way of life and a thought process to create a better, more effective way of fulfilling the market’s need. Not simply accepting the status quote & knowing your thought can make a difference. Innovation must become part of your organizations culture & mission believed by from management, leadership all the way through the organization to your office boy. If everyone within your organization incubates, encourages, collaborates, challenges, & accepts the innovation of their subordinates, colleagues, & leaders; your organization will produce innovations that supersede your attempt of duplication.
Innovation is the process of creating and delivering new, and differentiated consumer value in the marketplace, which can create a competitive advantage.
In order to create an innovation you have to employ the process of innovation. I think most will stipulate to the notion that innovation is an engine of economic (business) growth, and that it can create a competitive advantage. I do however want to conclude by discussing the process of innovation.
1) Identify – Find opportunities for new products, services, or management techniques
2) Innovate – Create new products or services, and
3) Implement – Believe and adopt the solution, rollout and scale.
We would recommend you to take the following steps to encourage the process of innovation within your organization:
1- Challenge your team’s beliefs and ability to innovate.
2- Generate a platform where cross functional teams can work to solve a problem through innovative solutions
3- Develop a culture where failure due to innovation is accepted and considered an asset
Does your organization innovate? What prevents your organization from innovating? Do you believe your team has the ability to produce incremental and disruptive innovation?